Project Mainstream: Changing the Shape of Business (Lesa Sawahata)

It has been clear for some time that finite resources, increasing commodities costs and the ever-greater demands of the world’s growing group of middle class consumers cannot be resolved with old business models. It’s time for a market evolution – and along with it, an economic revolution.

Why the Circular Economy is a Cradle to Cradle Economy (Lesa Sawahata)

RSM’s Cradle to Cradle Chair for Innovation and Quality – the only one of its kind in the world – places the faculty members behind it, and the school as a whole, right at the very heart of the global drive towards a circular economy.

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J. Whittern (Justine) , D. Schreiner (Dorine)
Rotterdam School of Management (RSM), Erasmus University
hdl.handle.net/1765/77300
RSM Outlook Magazine Collection
Rotterdam School of Management (RSM), Erasmus University

Whittern, J., & Schreiner, D. (Eds.). (2014). RSM Outlook Summer 2014. (J. Whittern & D. Schreiner, Eds.)RSM Outlook Magazine Collection. Retrieved from http://hdl.handle.net/1765/77300