2014-12-01
Using comsumer informedness as an information strategy
Publication
Publication
RSM Discovery - Management Knowledge , Volume 20 - Issue 4 p. 10- 11
Abstract
Consumer informedness describes the degree to which consumers are aware of the specific attributes of products or services offered in the marketplace. Understanding how this level of informedness can amplify consumer behaviour provides firms with the opportunity to develop information-based strategies that can encourage their target segment make purchases.
| Additional Metadata | |
|---|---|
| , | |
| hdl.handle.net/1765/77375 | |
| RSM Discovery Magazine Collection | |
| RSM Discovery - Management Knowledge | |
| Organisation | Rotterdam School of Management (RSM), Erasmus University |
|
Li, T., Kauffman, R., van Heck, E., Vervest, P., & Dellaert, B. (2014). Using comsumer informedness as an information strategy. RSM Discovery - Management Knowledge, 20(4), 10–11. Retrieved from http://hdl.handle.net/1765/77375 |
|
