Abstract

It is almost taken as religious dogma that innovation in business is an inherently good thing. Adapt or die, we are endlessly told. Change or perish. Only the fittest will survive. But what form should innovation take?

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hdl.handle.net/1765/77380
RSM Discovery Magazine Collection
RSM Discovery - Management Knowledge
Rotterdam School of Management (RSM), Erasmus University

Berchicci, L. (2014). Do industry downturns affect whether firms should innovate?. RSM Discovery - Management Knowledge, 20(4), 15–17. Retrieved from http://hdl.handle.net/1765/77380