TrekkSoft, a Swiss company that offers an integrated software solution for online bookings in the tour and adventure segment, aspires to become a dominant player worldwide. With the second financing round approaching, TrekkSoft has to expand internationally fast to satisfy investors’ high-growth expectations. The question is whether to first enter Mexico or Australia.

Additional Metadata
Keywords Software, Tourism, Outdoor activities, Startup, Technology, Switzerland, Internationalisation, Network, Market selection
Persistent URL hdl.handle.net/1765/77524
Series RSM Case Development Centre
Note based on field research; 15 pages
Citation
Frick, M, Lovison, F, & Tschirky, P. (2015). Trekksoft: sell direct everywhere. RSM Case Development Centre. Retrieved from http://hdl.handle.net/1765/77524

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