Trekksoft: sell direct everywhere
TrekkSoft, a Swiss company that offers an integrated software solution for online bookings in the tour and adventure segment, aspires to become a dominant player worldwide. With the second financing round approaching, TrekkSoft has to expand internationally fast to satisfy investors’ high-growth expectations. The question is whether to first enter Mexico or Australia.
|Keywords||Software, Tourism, Outdoor activities, Startup, Technology, Switzerland, Internationalisation, Network, Market selection|
|Series||RSM Case Development Centre|
|Note||based on field research; 15 pages|
Frick, M, Lovison, F, & Tschirky, P. (2015). Trekksoft: sell direct everywhere. RSM Case Development Centre. Retrieved from http://hdl.handle.net/1765/77524