TrekkSoft, a Swiss company that offers an integrated software solution for online bookings in the tour and adventure segment, aspires to become a dominant player worldwide. With the second financing round approaching, TrekkSoft has to expand internationally fast to satisfy investors’ high-growth expectations. The question is whether to first enter Mexico or Australia.

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Keywords Software, Tourism, Outdoor activities, Startup, Technology, Switzerland, Internationalisation, Network, Market selection
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Series RSM Case Development Centre
Note based on field research; 15 pages
Frick, M, Lovison, F, & Tschirky, P. (2015). Trekksoft: sell direct everywhere. RSM Case Development Centre. Retrieved from

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