Compensatory Consumption: Triggers and Strategies

Abstract

The article discusses several studies presented at a special session of the 2014 Association for Consumer Research (ACR) Conference, titled "Compensatory Consumption: Triggers and Strategies." Topics covered include an examination of how the feeling increases compensatory consumption, the key factors that influence how people compensate for threat by purchasing products that boost the self in the domain of the threat, and the suggestion that when people feel socially excluded they lose their sense of personal control and save money as a means to regain control.