Chery Automobile is a top Chinese car exporter. Due to the global financial crisis, intense competition, and fast technological change, Chery has seen decreasing sales domestically and diminishing opportunities abroad. The carmaker needs to figure out the next stage of strategic development in adapting to the current and future environment.

Additional Metadata
Keywords Automotive, internationalization, strategic alliance, China
Persistent URL hdl.handle.net/1765/77963
Series RSM Case Development Centre
Note based on published sources; 12 pages
Citation
Zhang, Y, & Yang, S.Y. (2015). Chery Automobile: Chinese Firms catching up. RSM Case Development Centre. Retrieved from http://hdl.handle.net/1765/77963

Additional Files
The teaching note Final Version
Chery-Ivey-case-final.pdf Final Version , 217kb
cover.jpg Cover Image , 159kb