Chery Automobile: Chinese Firms catching up
Chery Automobile is a top Chinese car exporter. Due to the global financial crisis, intense competition, and fast technological change, Chery has seen decreasing sales domestically and diminishing opportunities abroad. The carmaker needs to figure out the next stage of strategic development in adapting to the current and future environment.
|Keywords||Automotive, internationalization, strategic alliance, China|
|Series||RSM Case Development Centre|
|Note||based on published sources; 12 pages|
Zhang, Y, & Yang, S.Y. (2015). Chery Automobile: Chinese Firms catching up. RSM Case Development Centre. Retrieved from http://hdl.handle.net/1765/77963