Chery Automobile is a top Chinese car exporter. Due to the global financial crisis, intense competition, and fast technological change, Chery has seen decreasing sales domestically and diminishing opportunities abroad. The carmaker needs to figure out the next stage of strategic development in adapting to the current and future environment.

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Keywords Automotive, internationalization, strategic alliance, China
Persistent URL
Series RSM Case Development Centre
Note based on published sources; 12 pages
Zhang, Y, & Yang, S.Y. (2015). Chery Automobile: Chinese Firms catching up. RSM Case Development Centre. Retrieved from

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