Pretty much every modern organisation collects a mountain of data on a daily basis as it goes about its business. But all that data is of little real value unless it is properly analysed and used to anticipate client behaviour and needs.

Additional Metadata
Keywords data analysis, data management
Persistent URL hdl.handle.net/1765/77991
Series RSM Discovery Magazine Collection
Journal RSM Discovery - Management Knowledge
Fok, D, & van Dalen, J. (2015). Boosting business with data analysis. RSM Discovery - Management Knowledge, 21(1), 5–7. Retrieved from http://hdl.handle.net/1765/77991