Abstract

Pretty much every modern organisation collects a mountain of data on a daily basis as it goes about its business. But all that data is of little real value unless it is properly analysed and used to anticipate client behaviour and needs.

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hdl.handle.net/1765/77991
RSM Discovery Magazine Collection
RSM Discovery - Management Knowledge
Department of Technology and Operations Management

Fok, D., & van Dalen, J. (2015). Boosting business with data analysis. RSM Discovery - Management Knowledge, 21(1), 5–7. Retrieved from http://hdl.handle.net/1765/77991