2015
The life cycle of social media
Publication
Publication
Applied Economics Letters , Volume 22 - Issue 10 p. 796- 800
Abstract
Using weekly data on the interest for 17 social media via Google trends and using quarterly data on actual users for 3 social media, it is reported in this letter that the life cycles of social media mimic those of durable consumer goods. On average, the popularity of social media peaks after 4 years since entry.
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doi.org/10.1080/13504851.2014.978069, hdl.handle.net/1765/78156 | |
Econometric Institute Reprint Series , ERIM Top-Core Articles | |
Applied Economics Letters | |
Franses, P. H. (2015). The life cycle of social media. Applied Economics Letters, 22(10), 796–800. doi:10.1080/13504851.2014.978069 |