Abstract

Using weekly data on the interest for 17 social media via Google trends and using quarterly data on actual users for 3 social media, it is reported in this letter that the life cycles of social media mimic those of durable consumer goods. On average, the popularity of social media peaks after 4 years since entry.

Additional Metadata
Keywords forecasting, life cycle, maturity, social media
Persistent URL dx.doi.org/10.1080/13504851.2014.978069, hdl.handle.net/1765/78156
Series Econometric Institute Reprint Series
Journal Applied Economics Letters
Citation
Franses, Ph.H.B.F. (2015). The life cycle of social media. Applied Economics Letters, 22(10), 796–800. doi:10.1080/13504851.2014.978069