Corporate Cultures

Abstract

Multinational corporations emerged as collective “actors” prompting organizational culture by design. Corporate cultures brand professional bureaucracies in multinational corporations . They work by institutional structuring of politics (European multinationals designed the Maastricht treaty), via the shaping of global markets (World Trade Organization, International Monetary Fund) and through influence upon cultures, corporate, national and professional, exercised through mass media corporations (including the so-called social media). The concept of a corporate culture had evolved from the idea of a “collective programming” of the mind to a more dynamic and multidimensional idea of a flexible and changeable, continuously evolving repertoire of values and shared meanings manifested in symbolic communications and entering complex re-combinations with other determinants of human behavior and expression. Alternative movements and countercultures emerged as alternatives to the capitalist globalization and growing inequalities. Multicultural workforce can mobilize very different cultural resources and repertoires depending on situation, tradition and self-reflection.