2006-07-04
When Should Nintendo Launch its Wii? Insights From a Bivariate Successive Generation Model
Publication
Publication
ERIM report series research in management Erasmus Research Institute of Management
November 2006 most likely marks the launch of Sony’s PS3, the successor to PS2. Later, Nintendo is expected to launch the Wii, the successor to the GameCube. We answer the question in the title by analyzing the diffusion of the earlier generations of these consoles, and by using a new model that extends the successive-generations model of Norton and Bass (1987) by introducing two market players. Based on interviews with consumers and with retailers, we calibrate part of this model. The main outcome is that an optimal launch time is around June 2007, as then total sales of Nintendo’s GameCube and Wii would get maximized.
| Additional Metadata | |
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| , , , | |
| , , , , | |
| Erasmus Research Institute of Management | |
| hdl.handle.net/1765/7867 | |
| ERIM Report Series Research in Management | |
| ERIM report series research in management Erasmus Research Institute of Management | |
| Organisation | Erasmus Research Institute of Management |
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Franses, P. H., & Hernández-Mireles, C. (2006). When Should Nintendo Launch its Wii? Insights From a Bivariate Successive Generation Model (No. ERS-2006-032-MKT). ERIM report series research in management Erasmus Research Institute of Management. Retrieved from http://hdl.handle.net/1765/7867 |
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