Cultural norms and values and purchases of counterfeits
We conjecture that an important driver of individual purchases of counterfeit products is cultural norms and values. To put this conjecture to an empirical test, we make use of the unique situation of Surinamese people who live in Suriname and in the Netherlands and who might share the same norms and values but certainly not their respective income levels and demographics. Holding newly collected data from surveys amongst Surinamese individuals in the Netherlands and in Suriname against a control group of Dutch individuals in the Netherlands, we present evidence that cultural norms are indeed a key driver for purchases of counterfeit products. Implications for policy are discussed.
|Keywords||counterfeit products, consumer behaviour, cultural norms|
|JEL||Consumer Economics: Empirical Analysis (jel D12), Equity, Justice, Inequality, and Other Normative Criteria and Measurement (jel D63), Commercial Policy; Protection; Promotion; Trade Negotiations; International Organizations (jel F13), International Agreements and Observance; International Organizations (jel F53)|
|Persistent URL||dx.doi.org/10.1080/00036846.2015.1058915, hdl.handle.net/1765/78720|
|Series||Econometric Institute Reprint Series|
Franses, Ph.H.B.F, & Lede, M. (2015). Cultural norms and values and purchases of counterfeits. Applied Economics, 47(54), 5902–5916. doi:10.1080/00036846.2015.1058915