2006-09-20
Time-Series Models in Marketing
Publication
Publication
ERIM report series research in management Erasmus Research Institute of Management
Marketing data appear in a variety of forms. An often-seen form is time-series data, like sales per month, prices over the last few years, market shares per week. Time-series data can be summarized in time-series models. In this chapter we review a few of these, focusing in particular on domains that have received considerable attention in the marketing literature. These are (1) the use of persistence modelling and (2) the use of state space models.
| Additional Metadata | |
|---|---|
| , , , | |
| , , , | |
| Erasmus Research Institute of Management | |
| hdl.handle.net/1765/7984 | |
| ERIM Report Series Research in Management | |
| ERIM report series research in management Erasmus Research Institute of Management | |
| Organisation | Erasmus Research Institute of Management |
|
Dekimpe, M., Franses, P. H., Hanssens, D., & Naik, P. (2006). Time-Series Models in Marketing (No. ERS-2006-049-MKT). ERIM report series research in management Erasmus Research Institute of Management. Retrieved from http://hdl.handle.net/1765/7984 |
|
