Customer empowerment in the digital age

2016-03-01

Journal of Advertising Research , Volume 56 - Issue 1 p. 4- 8

"Armed with an abundance of information and opportunities, consumers no longer accept the role of passive recipients of marketing communication."

Additional Metadata
Persistent URL	doi.org/10.2501/JAR-2016-007, hdl.handle.net/1765/81064
Series	ERIM Top-Core Articles
Journal	Journal of Advertising Research
Organisation	Rotterdam School of Management (RSM), Erasmus University
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Acar, O., & Puntoni, S. (2016). Customer empowerment in the digital age. Journal of Advertising Research (Vol. 56, pp. 4–8). doi:10.2501/JAR-2016-007

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