Purpose – The purpose of this paper is to explore the differences between objective language and narratives and how differences affect rhetoric.Design/methodology/approach – Conceptual implications are drawn from an analysis and discussion of the literature in the fields of autopoiesis, meanings and narratives.Findings – Only narratives convey the experience of objectivity, which makes them more effective to persuade people to change than just providing “objective” data and explanatory knowledge.Originality/value – The paper discusses how the projection of meaning is not an experience but knowledge. Meaning is experienced as an empirical property of the perceived.

Adjectives, Meaning, Narratives, Objectivity, Organizational closure, Rhetoric
dx.doi.org/10.1108/JOCM-09-2014-0167, hdl.handle.net/1765/81555
Journal of Organizational Change Management
Rotterdam School of Management (RSM), Erasmus University

Goosseff, K.A. (2014). Only narratives can reflect the experience of objectivity: Effective persuasion. Journal of Organizational Change Management, 27(5), 703–709. doi:10.1108/JOCM-09-2014-0167