2006-12-20
“Emotional” versus “Emotioneel”: Advertising Language and Emotional Appraisal
Publication
Publication
ERIM report series research in management Erasmus Research Institute of Management
The article contributes to current understanding of language effects in advertising by uncovering a previously ignored mechanism shaping consumer response to an increasingly globalized marketplace. Extending recent psycholinguistic research on the emotions of bilinguals, a series of experiments shows that bilingual consumers report greater perceived emotional intensity for stimuli (e.g. ads) presented in their native language than in their second language.
Additional Metadata | |
---|---|
, , | |
, , | |
Erasmus Research Institute of Management | |
hdl.handle.net/1765/8290 | |
ERIM Report Series Research in Management | |
ERIM report series research in management Erasmus Research Institute of Management | |
Organisation | Erasmus Research Institute of Management |
Puntoni, S. (2006). “Emotional” versus “Emotioneel”: Advertising Language and Emotional Appraisal (No. ERS-2006-066-MKT). ERIM report series research in management Erasmus Research Institute of Management. Retrieved from http://hdl.handle.net/1765/8290 |