Are brand-equity measures associated with business-unit financial performance? Empirical evidence from the Netherlands

2010

Additional Metadata
Keywords	Brand equity, Business unit, Financial performance, Nonfinancial performance measures, Predictive ability
Persistent URL	hdl.handle.net/1765/83565
Journal	Journal of Accounting Auditing and Finance
Organisation	Erasmus University Rotterdam
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Verbeeten, F., & Vijn, P. (2010). Are brand-equity measures associated with business-unit financial performance? Empirical evidence from the Netherlands. Journal of Accounting Auditing and Finance, 25(4), 645–671. Retrieved from http://hdl.handle.net/1765/83565

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