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hdl.handle.net/1765/83565
Journal of Accounting Auditing and Finance
Erasmus University Rotterdam

Verbeeten, F., & Vijn, P. (2010). Are brand-equity measures associated with business-unit financial performance? Empirical evidence from the Netherlands. Journal of Accounting Auditing and Finance, 25(4), 645–671. Retrieved from http://hdl.handle.net/1765/83565