Brand equity, Business unit, Financial performance, Nonfinancial performance measures, Predictive ability
hdl.handle.net/1765/83565
Journal of Accounting Auditing and Finance
Erasmus University Rotterdam

Verbeeten, F.H.M, & Vijn, P. (2010). Are brand-equity measures associated with business-unit financial performance? Empirical evidence from the Netherlands. Journal of Accounting Auditing and Finance, 25(4), 645–671. Retrieved from http://hdl.handle.net/1765/83565