Brand awareness, Information privacy concerns, Information sensitivity, Popularity information, Registration, Trust, Word of mouth
hdl.handle.net/1765/85361
International Conference on Information Systems, ICIS 2013
Erasmus University Rotterdam

Li, T, Pavlou, P, & dos Santos, G.L. (2013). What drives users' website registration? A randomized field experiment. Presented at the International Conference on Information Systems, ICIS 2013. Retrieved from http://hdl.handle.net/1765/85361