2011-03-01
Does satisfaction matter more if a multichannel customer is also a multicompany customer?
Publication
Publication
Journal of Service Management , Volume 22 - Issue 1 p. 39- 66
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| doi.org/10.1108/09564231111106910, hdl.handle.net/1765/87483 | |
| Journal of Service Management | |
| Organisation | Erasmus School of Economics |
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Larivière, B., Aksoy, L., Cooil, B., & Keiningham, T. L. (2011). Does satisfaction matter more if a multichannel customer is also a multicompany customer?. Journal of Service Management, 22(1), 39–66. doi:10.1108/09564231111106910 |
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