Consumer behaviour, Customer satisfaction, Financial services
dx.doi.org/10.1108/09564231111106910, hdl.handle.net/1765/87483
Journal of Service Management
Erasmus School of Economics

Larivière, B, Aksoy, L, Cooil, B, & Keiningham, T.L. (2011). Does satisfaction matter more if a multichannel customer is also a multicompany customer?. Journal of Service Management, 22(1), 39–66. doi:10.1108/09564231111106910