Consumption, Desire, Postponement, Self-control, Self-perception
dx.doi.org/10.1037/a0039946, hdl.handle.net/1765/88643
ERIM Top-Core Articles
Journal of Personality and Social Psychology
Department of Marketing Management

Mead, N.L, & Patrick, V.M. (2016). The taming of desire: Unspecific postponement reduces desire for and consumption of postponed temptations. Journal of Personality and Social Psychology, 110(1), 20–35. doi:10.1037/a0039946