Social deprivation is an important determinant of adverse obstetric and child-developmental outcomes. A range of risk factors contribute to this link, many of which are potentially modifiable. Early screening for the many non-medical risk factors by healthcare workers should ideally commence in the preconceptual stage to maximise the potential health gain of any interventions. This is a shared responsibility of midwives, obstetricians, maternity nurses, paediatricians, and youth healthcare workers, who should actively collaborate in screening for medical and non-medical risks and in the subsequent institution of tailor made care pathways. Researchers, healthcare workers, and policy makers should furthermore interact to achieve societal valorisation of knowledge, and thus reduce early life social and health inequalities.