Successfully establishing a green image for an established detergent brand: The ‘small and mighty’ case

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Persistent URL	doi.org/10.4324/9780203072707, hdl.handle.net/1765/90440
Organisation	Department of Marketing Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Rekom, J., & Sinai, G. (2013). Successfully establishing a green image for an established detergent brand: The ‘small and mighty’ case. doi:10.4324/9780203072707

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