2011
Viral marketing: What is it, and what are the components of viral success?
Publication
Publication
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dx.doi.org/10.4324/9780203863565, hdl.handle.net/1765/90694 | |
Organisation | Erasmus University Rotterdam |
van der Lans, R.J.A, & van Bruggen, G.H. (2011). Viral marketing: What is it, and what are the components of viral success?. doi:10.4324/9780203863565
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