Viral marketing: What is it, and what are the components of viral success?

Additional Metadata
Persistent URL	doi.org/10.4324/9780203863565, hdl.handle.net/1765/90694
Organisation	Erasmus University Rotterdam
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van der Lans, R.J.A, & van Bruggen, G.H. (2011). Viral marketing: What is it, and what are the components of viral success?. doi:10.4324/9780203863565

Publication