Viral marketing: What is it, and what are the components of viral success?

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Persistent URL	doi.org/10.4324/9780203863565, hdl.handle.net/1765/90694
Organisation	Erasmus University Rotterdam
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van der Lans, R., & van Bruggen, G. (2011). Viral marketing: What is it, and what are the components of viral success?. doi:10.4324/9780203863565

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