Revealed or hidden? Insights into ways of measuring mental representations online a comparative study of APT and CNET applied to an online agent

This paper presents and compares newly developed interview techniques (APT and CNET) which were implemented and tested by an online agent in order to measure mental representations underlying activity-choices. The comparison is supported and completed by the results from a first online survey with both new methods which was raised among respondents in the Netherlands. Their resulting mental representations for a simple activity-travel task are analysed and compared and conclusions for further investigations are drawn.