2012-06-01
Language abstraction in communications about products: When we describe an experience with a product when concrete and abstract?
Publication
Publication
Tijdschrift voor Communicatiewetenschap , Volume 40 - Issue 2 p. 191- 201
Additional Metadata | |
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hdl.handle.net/1765/92022 | |
Tijdschrift voor Communicatiewetenschap | |
Organisation | Rotterdam School of Management (RSM), Erasmus University |
Schellekens, G., Verlegh, P., & Smidts, A. (2012). Language abstraction in communications about products: When we describe an experience with a product when concrete and abstract?. Tijdschrift voor Communicatiewetenschap, 40(2), 191–201. Retrieved from http://hdl.handle.net/1765/92022 |