Factors for winning format battles: A comparative case study
Technological Forecasting and Social Change , Volume 91 p. 222- 235
The outcome of battles between competing interface formats shapes technology fields and implies success or failure for the companies involved. Recently, this journal published a paper, which proposes a new framework of factors that impact the outcome of such battles. We apply this framework to three format battles: for wired connectivity in home applications, for wireless connectivity in home applications, and for multi-channel sound. The framework appears to be more complete than earlier frameworks, and therefore provides a better understanding of interface format battles. Firms can use this framework to make more accurate forecasts about the winner, if any, of a format battle, and can adjust their strategies by exploiting certain factors to enhance their chances of success.
|ERIM Top-Core Articles|
|Technological Forecasting and Social Change|
|Organisation||Rotterdam School of Management (RSM), Erasmus University|
van de Kaa, G, & de Vries, H.J. (2015). Factors for winning format battles: A comparative case study. Technological Forecasting and Social Change, 91, 222–235. doi:10.1016/j.techfore.2014.02.019