The impact of international TV media coverage of the Beijing Olympics 2008 on China's media image formation: A media content analysis perspective

2011-07-01

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Keywords	Agenda-setting theory, China, Host country, Mega-events, National image, Olympic games
Persistent URL	hdl.handle.net/1765/92496
Journal	International Journal of Sports Marketing and Sponsorship
Organisation	Rotterdam School of Management (RSM), Erasmus University
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Zeng, G., Go, F., & Kolmer, C. (2011). The impact of international TV media coverage of the Beijing Olympics 2008 on China's media image formation: A media content analysis perspective. International Journal of Sports Marketing and Sponsorship, 12(4), 319–336. Retrieved from http://hdl.handle.net/1765/92496

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