Many people feel pressed for time these days. Not surprisingly, products are sold with the promise that they can do something faster than their competition, whether that’s downloading data from the internet or printing a page, or even dicing cabbage.
RSM Discovery - Management Knowledge

This article draws its inspiration from the paper Productivity Metrics and Consumers’ Misunderstanding of Time Savings, written by Bart de Langhe and Stefano Puntoni and forthcoming in the Journal of Marketing Research, 13, 2016, DOI: 10.1509/jmr.13.0229

Rotterdam School of Management (RSM), Erasmus University

Puntoni, S. (2016). Why twice as fast doesn't always mean twice the value. RSM Discovery - Management Knowledge, 26(2), 19–20. Retrieved from