In the late 1990s, after over a century of extracting hydrocarbons, the petroleum industry faced a growing scientific consensus that pollution from fossil fuels is a major cause of global warming. Operationally and in terms of their global image, oil and gas companies faced a serious dilemma.
Two major players, Exxon and British Petroleum, took very different approaches in their corporate communications strategies, the outcomes of which offer valuable lessons in impressions management.

Additional Metadata
Persistent URL hdl.handle.net/1765/93317
Series RSM Discovery Magazine Collection
Journal RSM Discovery - Management Knowledge
Note This article draws its inspiration from the paper Managing impressions in the face of rising stakeholder pressures: Examining oil companies’ shifting stances in the climate change debate
Citation
van Halderen, M.D, Berens, G.A.J.M, Bhatt, M, Brown, T.J, & van Riel, C.B.M. (2016). Impressions management: lessons from the oil industry. RSM Discovery - Management Knowledge, 27, 11–13. Retrieved from http://hdl.handle.net/1765/93317