In the late 1990s, after over a century of extracting hydrocarbons, the petroleum industry faced a growing scientific consensus that pollution from fossil fuels is a major cause of global warming. Operationally and in terms of their global image, oil and gas companies faced a serious dilemma.
Two major players, Exxon and British Petroleum, took very different approaches in their corporate communications strategies, the outcomes of which offer valuable lessons in impressions management.

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Series RSM Discovery Magazine Collection
Journal RSM Discovery - Management Knowledge
Note This article draws its inspiration from the paper Managing impressions in the face of rising stakeholder pressures: Examining oil companies’ shifting stances in the climate change debate
van Halderen, M.D, Berens, G.A.J.M, Bhatt, M, Brown, T.J, & van Riel, C.B.M. (2016). Impressions management: lessons from the oil industry. RSM Discovery - Management Knowledge, 27, 11–13. Retrieved from