In the late 1990s, after over a century of extracting hydrocarbons, the petroleum industry faced a growing scientific consensus that pollution from fossil fuels is a major cause of global warming. Operationally and in terms of their global image, oil and gas companies faced a serious dilemma.
Two major players, Exxon and British Petroleum, took very different approaches in their corporate communications strategies, the outcomes of which offer valuable lessons in impressions management.
RSM Discovery Magazine Collection
RSM Discovery - Management Knowledge
Rotterdam School of Management (RSM), Erasmus University

van Halderen, M., Berens, G., Bhatt, M., Brown, T., & van Riel, C. (2016). Impressions management: lessons from the oil industry. RSM Discovery - Management Knowledge, 27, 11–13. Retrieved from