Faced with tougher and tougher online competition, traditional retailers are scrambling to find ways to exploit the advantages of realworld sales that e-commerce vendors can’t easily duplicate, such as taste and feel – and smell. Strong scents brighten attitudes and open wallets, and a recent study shows that the right scent at the right intensity can increase sales by nearly a third.

RSM Discovery Magazine Collection
RSM Discovery - Management Knowledge
Rotterdam School of Management (RSM), Erasmus University

Leenders, M., Smidts, A., & El Haji, A. (2016). Using scent to lift customers' moods. RSM Discovery - Management Knowledge, 27, 17–19. Retrieved from http://hdl.handle.net/1765/93318