For two years Facebook has seen a decline of user growth rate in its domestic US market, creating anxiety regarding revenue growth and the growth of the company itself, as Facebook is heavily reliant on advertising. Facebook has to expand its revenue sources and methods both by increasing advertising revenue from regions outside the US and by generating income from sources other than advertising.

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Keywords Strategy And General Management, social media, Twitter, Instagram, Messenger, WhatsApp, Google+, data privacy, piracy, mobile advertising, mobile ad
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Series RSM Case Development Centre
Note based on field research; 12 pages
Hoffman, A.N, & Gold, N. (2016). Facebook Inc.: Is its 100% Advertising Revenue Model Sustainable given the Rise of Mobile Ad-Blockers?. RSM Case Development Centre. Retrieved from

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