Unilever’s long-term ambition of profitable, sustainable, and responsible growth becomes increasingly difficult in the volatile global environment of the new millennium, characterized by low growth, geopolitical challenges, and the increasing effects of climate change. How should Unilever move forward to fulfill its long-term ambition?

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Keywords Strategy And General Management, sustainable growth, responsible growth, sustainability, social responsibility, Procter & Gamble, Nestle, emerging markets
Persistent URL hdl.handle.net/1765/93975
Series RSM Case Development Centre
Note based on field research; 10 pages
Hoffman, A.N, & Gold, N. (2016). UNILEVER: Making Sustainable Living Commonplace. RSM Case Development Centre. Retrieved from http://hdl.handle.net/1765/93975

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