UNILEVER: Making Sustainable Living Commonplace
Unilever’s long-term ambition of profitable, sustainable, and responsible growth becomes increasingly difficult in the volatile global environment of the new millennium, characterized by low growth, geopolitical challenges, and the increasing effects of climate change. How should Unilever move forward to fulfill its long-term ambition?
|Keywords||Strategy And General Management, sustainable growth, responsible growth, sustainability, social responsibility, Procter & Gamble, Nestle, emerging markets|
|Series||RSM Case Development Centre|
|Note||based on field research; 10 pages|
Hoffman, A.N, & Gold, N. (2016). UNILEVER: Making Sustainable Living Commonplace. RSM Case Development Centre. Retrieved from http://hdl.handle.net/1765/93975
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