On academic marketing knowledge and marketing knowledge that marketing managers use for decision-making

2002

Marketing Theory , Volume 2 - Issue 4 p. 355- 362

Additional Metadata
Persistent URL	doi.org/10.1177/147059310200200405, hdl.handle.net/1765/94016
Journal	Marketing Theory
Organisation	Erasmus University Rotterdam
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Wierenga, B. (2002). On academic marketing knowledge and marketing knowledge that marketing managers use for decision-making. Marketing Theory, 2(4), 355–362. doi:10.1177/147059310200200405

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