2002
On academic marketing knowledge and marketing knowledge that marketing managers use for decision-making
Publication
Publication
Marketing Theory , Volume 2 - Issue 4 p. 355- 362
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doi.org/10.1177/147059310200200405, hdl.handle.net/1765/94016 | |
Marketing Theory | |
Organisation | Erasmus University Rotterdam |
Wierenga, B. (2002). On academic marketing knowledge and marketing knowledge that marketing managers use for decision-making. Marketing Theory, 2(4), 355–362. doi:10.1177/147059310200200405 |