Inti Games plans to sell its outdoor sports product, Helix, to Australia after successfully selling it on the Dutch home market. Problematic production issues in China have derailed the plan. Inti Games do not wish to lose the Australian market to competitors by delaying product delivery, nor do they wish to damage their reputation by introducing defective products to the market. Is there a viable solution?

Additional Metadata
Keywords Entrepreneurship, Internationalization, Start-up, Market Selection, Networking, Market Entry, Toy Industry, Australia
Persistent URL hdl.handle.net/1765/94049
Series RSM Case Development Centre
Note based on field research; 10 pages
Citation
Cai, J, Dang, C, Tan, A, & Hulsink, W. (2016). INTI GAMES: LAUNCH HELIX IN AUSTRALIA OR WAIT?. RSM Case Development Centre. Retrieved from http://hdl.handle.net/1765/94049

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