INTI GAMES: LAUNCH HELIX IN AUSTRALIA OR WAIT?
Inti Games plans to sell its outdoor sports product, Helix, to Australia after successfully selling it on the Dutch home market. Problematic production issues in China have derailed the plan. Inti Games do not wish to lose the Australian market to competitors by delaying product delivery, nor do they wish to damage their reputation by introducing defective products to the market. Is there a viable solution?
|Keywords||Entrepreneurship, Internationalization, Start-up, Market Selection, Networking, Market Entry, Toy Industry, Australia|
|Series||RSM Case Development Centre|
|Note||based on field research; 10 pages|
Cai, J, Dang, C, Tan, A, & Hulsink, W. (2016). INTI GAMES: LAUNCH HELIX IN AUSTRALIA OR WAIT?. RSM Case Development Centre. Retrieved from http://hdl.handle.net/1765/94049
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