SHOULD QUEAL OUTSOURCE ITS PRODUCTION?
As the Dutch powdered food supplements producer Queal grows, its production capacity becomes too small to cope with the increasing demand. Queal has to decide whether to outsource production but bear high risk, low profit margins and reduced autonomy, or to produce in-house, which requires significant capital investments they do not have.
|Keywords||Queal, powdered food, outsourcing, in-house production, Entrepreneurship, bootstrapping|
|Series||RSM Case Development Centre|
|Note||based on field research; 14 pages|
van 't Hooft, R, Behne, W, Pitinov, S, Dudas, F, & Hulsink, W. (2016). SHOULD QUEAL OUTSOURCE ITS PRODUCTION?. RSM Case Development Centre. Retrieved from http://hdl.handle.net/1765/94056
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