As the Dutch powdered food supplements producer Queal grows, its production capacity becomes too small to cope with the increasing demand. Queal has to decide whether to outsource production but bear high risk, low profit margins and reduced autonomy, or to produce in-house, which requires significant capital investments they do not have.

Additional Metadata
Keywords Queal, powdered food, outsourcing, in-house production, Entrepreneurship, bootstrapping
Persistent URL
Series RSM Case Development Centre
Note based on field research; 14 pages
van 't Hooft, R, Behne, W, Pitinov, S, Dudas, F, & Hulsink, W. (2016). SHOULD QUEAL OUTSOURCE ITS PRODUCTION?. RSM Case Development Centre. Retrieved from

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