Tom Anderson is head of the software department at the German company TrustOurSoftware that makes software for self-driving cars. The board of directors asked him to make a recommendation for strategies on how to programme the cars. Due to a near accident with pedestrians he has recently experienced, Tom realized that the ethical framework for programming the cars should be established before technical programming begins. He organizes a stakeholder meeting a few days before the meeting with the board hoping to get enough input there for sound ethical advice on the matter. This case deals with ethical questions concerning self-driving cars. Should a car protect the driver at cost of other traffic users? Should the government step in and define ethical boundaries? What does that mean for other stakeholders such as insurance companies and marketing managers for self-driving cars? And who is liable for damage done in an accident? Is it the driver, the programmer, or the government?

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RSM Case Development Centre

Based on field research; 5 pages.
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Erasmus Research Institute of Management

von Schmid, A., & Yue, T. (2016). Whom to Save: Ethics for Self-driving Cars. RSM Case Development Centre. Retrieved from