Sonic is an iconic American drive-in fast-food chain with thousands of franchise establishments across the US. As Sonic continues to expand, it enters urban environments where space is too scarce to make its drive-in model possible. At the same time, the drive-in does not have the same emotional appeal to international consumers.

Additional Metadata
Keywords Strategy And General Management, Fast Food, culinary innovation, quick service, restaurants, Drive-in restaurant, dine-in restaurant, chain restaurants, franchise, franchisee, franchisor, growth strategy, expansion, point of sale systems, supply chain
Persistent URL
Series RSM Case Development Centre
Note based on field research; 9 pages
Hoffman, A.N, & Gold, N. (2016). Sonic Restaurants: Does its Drive-In Business Model Limit Future Growth Potential?. RSM Case Development Centre. Retrieved from

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