Sonic Restaurants: Does its Drive-In Business Model Limit Future Growth Potential?
Sonic is an iconic American drive-in fast-food chain with thousands of franchise establishments across the US. As Sonic continues to expand, it enters urban environments where space is too scarce to make its drive-in model possible. At the same time, the drive-in does not have the same emotional appeal to international consumers.
|Keywords||Strategy And General Management, Fast Food, culinary innovation, quick service, restaurants, Drive-in restaurant, dine-in restaurant, chain restaurants, franchise, franchisee, franchisor, growth strategy, expansion, point of sale systems, supply chain|
|Series||RSM Case Development Centre|
|Note||based on field research; 9 pages|
Hoffman, A.N, & Gold, N. (2016). Sonic Restaurants: Does its Drive-In Business Model Limit Future Growth Potential?. RSM Case Development Centre. Retrieved from http://hdl.handle.net/1765/94058
|sonic.jpg Cover Image , 128kb|