Target is a US mass-market discount store. In a crowded market, it is eager to grow its business online. But two massive data breach incidents affected over 100 million of its customers and weakened its sales significantly. In order to keep its market share on par with competitors such as Walmart and Amazon, Target clearly has challenges to meet.

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Keywords Strategy And General Management, Retail, logistics, online shopping, inventory management
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Series RSM Case Development Centre
Note based on field research; 12 pages
Hoffman, A.N, & Gold, N. (2016). TARGET CORP'S TARNISHED REPUTATION: FAILURE IN CANADA AND A MASSIVE DATA BREACH. RSM Case Development Centre. Retrieved from

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