TARGET CORP'S TARNISHED REPUTATION: FAILURE IN CANADA AND A MASSIVE DATA BREACH
Target is a US mass-market discount store. In a crowded market, it is eager to grow its business online. But two massive data breach incidents affected over 100 million of its customers and weakened its sales significantly. In order to keep its market share on par with competitors such as Walmart and Amazon, Target clearly has challenges to meet.
|Keywords||Strategy And General Management, Retail, logistics, online shopping, inventory management|
|Series||RSM Case Development Centre|
|Note||based on field research; 12 pages|
Hoffman, A.N, & Gold, N. (2016). TARGET CORP'S TARNISHED REPUTATION: FAILURE IN CANADA AND A MASSIVE DATA BREACH. RSM Case Development Centre. Retrieved from http://hdl.handle.net/1765/94061
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