2016-06-01
Of video games, music, movies, and celebrities
Publication
Publication
International Journal of Research in Marketing , Volume 33 - Issue 2 p. 241- 245
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doi.org/10.1016/j.ijresmar.2016.03.004, hdl.handle.net/1765/96137 | |
ERIM Top-Core Articles | |
International Journal of Research in Marketing | |
Organisation | Rotterdam School of Management (RSM), Erasmus University |
Eliashberg, J., Hennig-Thurau, T. (Thorsten), Weinberg, C., & Wierenga, B. (2016). Of video games, music, movies, and celebrities. International Journal of Research in Marketing, 33(2), 241–245. doi:10.1016/j.ijresmar.2016.03.004 |