2016
Professional personal branding: Using a “think-aloud” protocol to investigate how recruiters judge LinkedIN profile pictures
Publication
Publication
This study builds on previous work on personal branding [1, 2] and is one of the first to qualitatively explore how and why actual recruiters make certain decisions in selecting a candidate on LinkedIN. In this study, recruiters reviewed seven different Linkedin pictures of a job candidate applying for a ficticious entry-level Marketing Consultant Job, while using a think-aloud method. Each picture displayed the candidate in a different way, making certain cues more salient (e.g. smiling, casual holiday shot, avoiding eye gaze). The results of this study indicated that especially the cues of smiling and eye-contact (looking in the camera) appear to have a positive influence on the perception of perceived credibility. Theoretical and practical implications of these findings are discussed.
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| doi.org/10.1007/978-3-319-39396-4_11, hdl.handle.net/1765/96709 | |
| Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) | |
| Organisation | Erasmus University Rotterdam |
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van der Land, S., Willemsen, L. M., & Wilton, B. G. E. (2016). Professional personal branding: Using a “think-aloud” protocol to investigate how recruiters judge LinkedIN profile pictures. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics). doi:10.1007/978-3-319-39396-4_11 |
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