Neticle is a social listening and business intelligence tool based on sentiment analysis technology. After becoming the market leader in Hungary, Neticle considers either entering another geographical area or extending its product portfolio. Both options provide great opportunities but also risks.

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Keywords growth, Entrepreneurship, analytics, internationalisation, expansion, portfolio, software, big data, BI, business intelligence, SaaS, software as a service, IT, information technology, expansion strategies, feasibility, startup, Strategy and Entrepreneurship
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Series RSM Case Development Centre
Note based on field research; 20 pages
Hulsink, W, Gass, D.F, Südi, A. F., Koning, R., & Liu, C. (2016). Neticle Technologies. RSM Case Development Centre. Retrieved from

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