Neticle is a social listening and business intelligence tool based on sentiment analysis technology. After becoming the market leader in Hungary, Neticle considers either entering another geographical area or extending its product portfolio. Both options provide great opportunities but also risks.

Additional Metadata
Keywords growth, Entrepreneurship, analytics, internationalisation, expansion, portfolio, software, big data, BI, business intelligence, SaaS, software as a service, IT, information technology, expansion strategies, feasibility, startup, Strategy and Entrepreneurship
Persistent URL hdl.handle.net/1765/98043
Series RSM Case Development Centre
Note based on field research; 20 pages
Citation
Hulsink, W, Gass, D.F, Südi, A. F., Koning, R., & Liu, C. (2016). Neticle Technologies. RSM Case Development Centre. Retrieved from http://hdl.handle.net/1765/98043

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