The Slovenian B2B digital signage startup OOSM decides to enter Western Europe because the home market is too small. However, OOSM only has a founding team from Slovenia, a technical team from Pakistan, and the product is made in China. This combination does not look favorable to potential clients or investors. How can OOSM overcome this problem?

Additional Metadata
Keywords OOSM, Peter Bruner, Slovenia, start-up, cultural differences, gaining credibility, digital signage, high tech, Eastern Europe, start-up accelerators, Startup Bootcamp, Amsterdam, entrepreneurship, Strategy and Entrepreneurship
Persistent URL hdl.handle.net/1765/98046
Series RSM Case Development Centre
Note based on field research; 16 pages
Citation
Hulsink, W, Steiger, M., Ngoc, T. T., van Turnhout, B., & Wenfei, W. (2016). OOSM: Stay Home or Go Abroad?. RSM Case Development Centre. Retrieved from http://hdl.handle.net/1765/98046

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