Never underestimate the potential of a commercial alliance. Just as in the classic equation one plus one equals three, the combined strength of two companies to achieve a set business goal can, if properly managed and encouraged, achieve results that stretch well beyond its original objective.

hdl.handle.net/1765/98611
RSM Discovery Magazine Collection
RSM Discovery - Management Knowledge
Erasmus Research Institute of Management

Kavusan, K. (2017). Developing capabilities through strategic alliances. RSM Discovery - Management Knowledge, 29(1), 8–9. Retrieved from http://hdl.handle.net/1765/98611