Never underestimate the potential of a commercial alliance. Just as in the classic equation one plus one equals three, the combined strength of two companies to achieve a set business goal can, if properly managed and encouraged, achieve results that stretch well beyond its original objective.

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Series RSM Discovery Magazine Collection
Journal RSM Discovery - Management Knowledge
Note This article draws its inspiration from the paper Knowledge acquisition and complementary specialization in alliances: The impact of technological overlap and alliance experience, written by Korcan Kavusan, Niels G. Noorderhaven, and Geert M. Duysters, and published in the journal Research Policy, volume 45, issue 10, December 2016, pages 2153–2165.
Kavusan, K. (2017). Developing capabilities through strategic alliances. RSM Discovery - Management Knowledge, 29(1), 8–9. Retrieved from