2017
Developing capabilities through strategic alliances
Publication
Publication
RSM Discovery - Management Knowledge , Volume 29 - Issue 1 p. 8- 9
Never underestimate the potential of a commercial alliance. Just as in the classic equation one plus one equals three, the combined strength of two companies to achieve a set business goal can, if properly managed and encouraged, achieve results that stretch well beyond its original objective.
Additional Metadata | |
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hdl.handle.net/1765/98611 | |
RSM Discovery Magazine Collection | |
RSM Discovery - Management Knowledge | |
Organisation | Erasmus Research Institute of Management |
Kavusan, K. (2017). Developing capabilities through strategic alliances. RSM Discovery - Management Knowledge, 29(1), 8–9. Retrieved from http://hdl.handle.net/1765/98611 |