The development of marketing in the Netherlands
January 1981
Article
volume 45, issue 4 pp 150-154.
This publication is part of collection
| Related Files |
|---|
View PDF Version
(TheDevelopmentofMarketing_1981.pdf, 3.1MB) |
The article discusses marketing developments in the Netherlands. The author describes the evolution of marketing in the country from the traditional institutions such as wholesaling, retailing, and auctions, etc. to the nonprofit sectors. Marketing in the country has been described in three phases: pioneering phase, expansion, and stabilization. With this in mind, the author gives an overview of the marketing literature that has surface from this evolution. He mentions the types of publications and academic institutions that have contributed to the literature. Furthermore, he looks at the different subjects in marketing that the literature has researched.
Keywords
- marketing
- Netherlands
- marketing research
- marketing channels
- marketing literature
- management literature
- scholalrly publishing
- scholarly periodicals
Automatically Extracted Terms
- marketing
- research
- market
- consumer
- publication
- netherland
- marketing management
- institution
- business
- market research
- university
- management
- consumer behavior
- marketing groups
- organization
- behavior
- subject
- study
- stenfert kroese
- number
