Marketing Science: the marketing journal of INFORMS
Collection
Collection
- ISSN: 07322399
Published by The Institute For Operations Research and the Management Sciences (INFORMS)
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The success of marketing management support systems Article
Marketing Science: the marketing journal of INFORMS, 18(3), 196-207.B. Wierenga (Berend), G.H. van Bruggen (Gerrit) and R. Staelin
January 1999 -
MOVIEMOD: An implementable Decision-Support System for Prelease Market Evaluations of Motion Pictures Article
Marketing Science: the marketing journal of INFORMS, 19(3), 226-243.J. Eliashberg (Jehoshua), J.-J. Jonker (Jedid-Jah), M.S. Sawhney (Monika) and B. Wierenga (Berend)
January 2000 -
Social contagion and income heterogeneity in new product diffusion: A meta-analytic test Article
Marketing Science: the marketing journal of INFORMS, 23(4), 530-544.September 2004 -
June 2005
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Globalization of authorship in the marketing discipline: Does it help or hinder the field? Article
Marketing Science: the marketing journal of INFORMS, 24(4), 585-594.September 2005
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Competitive reactions to advertising and promotion attacks Article
Marketing Science: the marketing journal of INFORMS, 24(1), 35-54.J-B.E.M. Steenkamp (Jan-Benedict), V.R. Nijs, D.M. Hanssens (Dominique) and M.G. Dekimpe (Marnik)
December 2005 -
Motion Pictures: Consumers, Channels, and Intuition Article
Marketing Science: the marketing journal of INFORMS, 25(6), 674-677.January 2006 -
Optimal Data Interval for Estimating Advertising Response Article
Marketing Science: the marketing journal of INFORMS, 25(3), 217-229.July 2006