2006
Motion Pictures: Consumers, Channels, and Intuition
Publication
Publication
Marketing Science: the marketing journal of INFORMS , Volume 25 - Issue 6 p. 674- 677
The author offers commentary on an article about research in the motion picture industry in this issue of "Marketing Science." Topics discussed include consumer behavior among moviegoers, the motion picture industry as a marketing channel consisting of distributors and exhibitors, and the value placed on intuition and creativity in this particular industry. The author focuses on combining professional intuition with data analysis models in making decisions about marketing in the motion picture industry.
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doi.org/10.1287/mksc.l050.0185, hdl.handle.net/1765/12487 | |
ERIM Top-Core Articles | |
Marketing Science: the marketing journal of INFORMS | |
Organisation | Erasmus Research Institute of Management |
Wierenga, B. (2006). Motion Pictures: Consumers, Channels, and Intuition. Marketing Science: the marketing journal of INFORMS, 25(6), 674–677. doi:10.1287/mksc.l050.0185 |