Journal of Marketing Research
Collection
Collection
- ISSN: 00222437
Published by American Marketing Association, Chicago
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A least squares estimation method for the linear learning model Article
Journal of Marketing Research, 145-153.January 1978
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The primary demand for beer in the Netherlands; an application of ARMAX model specification Article
Journal of Marketing Research, 240-245.May 1991
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Investigating Consumers' Tendency to Combine Multiple Shopping Purposes and Destinations Article
Journal of Marketing ResearchB.G.C. Dellaert (Benedict), T.A. Arentze (Theo), M. Bierlaire (Michel), A.W.J. Borgers (Aloys) and H.J.P. Timmermans (Harry)
January 1998 -
A Connectionist Model of Brand-Quality Associations Article
Journal of Marketing Research, 37(3), 331-350.January 2000 -
Informants in organizational marketing research: why use multiple informants and how to aggregate responses Article
Journal of Marketing Research, 39(4), 469-478.G.H. van Bruggen (Gerrit), G.L. Lilien (Gary) and M. Kacker (Manish)
November 2002 -
Buying Modular Systems in Technology-Intensive Markets Article
Journal of Marketing ResearchS. Stremersch (Stefan), A.M. Weiss (Allen), B.G.C. Dellaert (Benedict) and R.T. Frambach (Ruud)
January 2003 -
Selective Sampling For Binary Choice Models Article
Journal of Marketing Research, 492-497.A.C.D. Donkers (Bas), Ph.H.B.F. Franses (Philip Hans) and P.C. Verhoef (Peter)
January 2003 -
Buying modular systems in technology-intensive markets Review
S. Stremersch (Stefan), A.M. Weiss (Allen), B.G.C. Dellaert (Benedict) and R.T. Frambach (Ruud)
August 2003