Journal of Marketing Research
Collection
Collection
- ISSN: 00222437
Published by American Marketing Association, Chicago
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Selective Sampling for Binary Choice Models Article
Journal of Marketing Research, 40(4), 492-497.A.C.D. Donkers (Bas), Ph.H.B.F. Franses (Philip Hans) and P.C. Verhoef (Peter)
November 2003 -
Vertical marketing systems for complex products: A triadic perspective Review
Ph.H.B.F. Franses (Philip Hans), S.H.K. Wuyts (Stefan), S. Stremersch (Stefan) and C. van den Bulte (Christophe)
November 2004 -
February 2005
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Marketing models and the lucas critique Review
H.J. van Heerde (Harald), M.G. Dekimpe (Marnik) and W.P. Putsis Jr. (William)
February 2005 -
February 2005
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Marketing Mass Customized Products: Striking the Balance between Utility and Complexity Article
Journal of Marketing Research, 42(2), 219-227.May 2005 -
Heterogeneous conjoint choice designs Article
Journal of Marketing Research, 42(2), 210-218.May 2005 -
The Short- and Long-Term Impact of an Assortment Reduction on Category Sales Article
Journal of Marketing Research, 536-548.L.M. Sloot (Laurens), D. Fok (Dennis) and P.C. Verhoef (Peter)
January 2006