Managing Churn to Maximize Profits

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Keywords	Defection, Field Experiments, Loss Function, Machine Learning, Proactive Churn Management, Profit Lift, Stochastic Gradient Boosting
Persistent URL	hdl.handle.net/1765/123163
Journal	Marketing Science: the marketing journal of INFORMS
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Lemmens, A., & Gupta, S. (2020). Managing Churn to Maximize Profits. Marketing Science: the marketing journal of INFORMS. Retrieved from http://hdl.handle.net/1765/123163

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