Additional Metadata
Keywords Defection, Field Experiments, Loss Function, Machine Learning, Proactive Churn Management, Profit Lift, Stochastic Gradient Boosting
Persistent URL hdl.handle.net/1765/123163
Journal Marketing Science: the marketing journal of INFORMS
Citation
Lemmens, A, & Gupta, S. (2020). Managing Churn to Maximize Profits. Marketing Science: the marketing journal of INFORMS. Retrieved from http://hdl.handle.net/1765/123163