2020
Managing Churn to Maximize Profits
Publication
Publication
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hdl.handle.net/1765/123163 | |
Marketing Science: the marketing journal of INFORMS | |
Lemmens, A., & Gupta, S. (2020). Managing Churn to Maximize Profits. Marketing Science: the marketing journal of INFORMS. Retrieved from http://hdl.handle.net/1765/123163 |