1974
Paired comparison product testing when individual preferences are stochastic
Publication
Publication
Royal Statistical Society. Journal. Series C: Applied Statistics , Volume 23 - Issue 3 p. 384- 396
The preference of an individual in a paired comparison product test is stochastic, i.e. the probability p, that he will prefer one of the two alternatives, is not 0 or 1, but lies somewhere between these values. It is shown that the distribution of p, when approximated by a beta distribution, can be obtained by means of a replicated paired comparison product test.
| Additional Metadata | |
|---|---|
| , , , , | |
| hdl.handle.net/1765/12566 | |
| ERIM Article Series (EAS) | |
| Royal Statistical Society. Journal. Series C: Applied Statistics | |
| Organisation | Erasmus Research Institute of Management |
|
Wierenga, B. (1974). Paired comparison product testing when individual preferences are stochastic. Royal Statistical Society. Journal. Series C: Applied Statistics, 23(3), 384–396. Retrieved from http://hdl.handle.net/1765/12566 |
|
